Get stronger, build a habit of showing up, and do it with people instead of alone. Squatting almost every weekday for a month is a serious ask, but it's also one of the fastest ways to build real strength and confidence in the lift, especially with coaching and recovery support behind you the whole way. You’ll also be part of our community group to connect with others doing the challenge and share your wins together!

The strength gains are only half of it though. The bigger point is proving to yourself you can commit to something for a month, show up on the hard days, and come out the other side stronger, in the squat rack and everywhere else. Then we get to celebrate all of it as a community at the Squat Max Party!

The first step is locking in your starting number — book a free 1-rep max session with one of our coaches, so you've got a real baseline to track against all month instead of guessing.

From there, once you officially join the challenge, you'll be plugged into our systems, placed in our small challenge group, and set up with everything you need to kick things off on October 1st!

Throughout October, you'll train at our facility either following our programming OR doing your own/Squatober, hit your mobility sessions, use the recovery tools whenever you need them, and lean on your group when the month gets hard. It all builds up to the Squat Max Party on October 31st, where you come back to the same rack and find out how far you've come from that first number.

Join the challenge today!

Our Halloween finale and the celebration of everything you built this month! A coach will guide everyone through a dynamic warm-up and structured progression to help find your max number. Whether it’s a true 1-rep max, or whatever feels like a win for you, we want as many PRs that day as possible! The room will be loud, encouraging, and full of energy. It’s your moment, but we’re all in together!

After you max out - enjoy refreshments, vendors, recovery stations, a goodie bag, photo ops & more! We truly want this day to be a celebration of the hard work put in over the past 30 days.

Mark Your Calendars:
Saturday, October 31st
9:30AM - SST Member Heat
10:30AM - Open Heat 1
11:30AM - Open Heat 2
1:30PM - Vendor Market/Event Ends

No, the program you complete for this challenge is up to you and can be for any level!

That said, if you’re newer to the weight room and want more hands-on guidance, we’d recommend joining as an SST member and training in our regular classes instead of the open-gym Challenge format. Classes give our coaches the chance to be a lot more prescriptive, correcting your form in real time, adjusting your loads, and building your comfort in the weight room. Overall, helping you have a stronger foundation throughout this challenge!

Reach out to us at tampa@starkssportstraining.com if you’d like to discuss the best challenge option for you!

We get it! Life doesn't stop for October. The Challenge is built around consistency, not perfection. What matters is that you keep coming back and showing up as much as you can. Your crew and your coaches are there to help you pick back up, not make you feel behind.

You'll still get everything out of this month: the strength, the habits, the community, even if your October doesn't look picture-perfect on paper.

No problem! We will schedule a separate time for you to test privately at the facility!

You're already covered for the programming, coaching, recovery tools, and a dedicated heat for the squat max party! Add the $39 bundle for 2 mobility sessions and October partner discounts.

Not at all. While the Squat Max Party is the natural finish line for anyone who's done the month-long Challenge with us, we also just want to open this space up to anyone who wants to test their max in an environment built for it.

Too many people end up chasing a big lift alone in a Smith machine, or trusting their max to a single spotter who's never handled that weight before. We wanted to build something better than that with a real squat rack, coaches who know how to load and spot properly, and a room full of people cheering you on instead of watching in silence.

So whether you did our full Challenge, followed your own programming all month, or just want to see what you've got, grab a Party-Only ticket and come find your number with real support behind you.

BTW - No lunk alarms here (you know the ones), but we do expect good vibes and there’s zero room for arrogance. Every max matters!

This isn't about beating anyone else, it's you against you. There's no leaderboard, no prize for lifting more than the person next to you. The win is your own progress: the number you started with on Day 1 versus the number you hit at the Squat Max Party.

But it's more than just the number. Along the way you're building real habits, picking up knowledge from coaches who know what they're doing, and becoming part of a community that's going to show up for you well past October 31st. The real prize is a stronger squat, and everything you gained getting there.

These challenge details are for our Tampa location only. More information for our other locations coming soon!